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The idea behind this blog is to share my opinions about Post-Apocalyptic Literature, Films and Ephemera as well as my random nattering on a regular basis.

Friday, March 2, 2012

The Lorax by Dr. Suess

I have been seeing adverts for a 'new movie'. Each time I do it makes my stomach curl up just a little. Today of all days ... Dr. Suess's birthday, I witnessed what can only be described the most egregious advertisement placement ever. I saw an advertisement for The Lorax in Gold Rush on the Discovery Channel. Ladies and Gentlemen, Children of all ages: that IS the definition of irony.

The Lorax is (in my opinion) the only picture book that deals with the apocalypse. This is a tale of a far future where humanity has completely stripped the earth bare in our relentless need to amass more stuff ... things. It's a cautionary tale against rampant consumerism. What the new movie has done to the message of Dr. Suess is frankly disgusting and vile.

Listen and watch the book as intended. And then join me in boycotting this pile of garbage.

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